Colour Psychology

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Colour has the capacity to convey meaning often more effectively than words.

This Colour Psychology workshop helps you to sort fact from fiction, and gives you evidence-based knowledge about human responses to colour that you can apply with confidence in design and the built environment.

In this workshop, practical exercises are blended with information that is relevant, reliable and scientifically-robust. Participants gain valuable insight into colour and the many ways that colour may impact emotional, judgemental and behavioural responses to colour.

A comprehensive, detailed workbook is included in the workshop.

3 Formal CPD points for architects and designers.

The content of this workshop is linked to the Architects Accreditation Council of Australia (AACA) National Standard of Competency for Architects (2015 edition) and addresses the unit of competency of ‘Design’ and the specific elements of ‘Pre-Design’, ‘Conceptual Design’ and ‘Schematic Design’; Performance criteria: 2.6 Preparation and analysis of project development options in response to project brief; 3.1 Design response integrates the objectives of brief, user intent and built purpose; 4.1 Evaluation of design options in relation to project requirements.

Learning objectives:

1) Examine the diverse origins of colour psychology ideas and beliefs, and understand the links between colour beliefs, colour connotations and responses to colour;

2) Identify and understand the range of factors that influence the interface between colour and human response;

3) Explore the impact of a range of personality traits and patterns of similarity and difference in responses to colour;

4) Examine and apply the ways in which evidence-based colour psychology insight can be applied in design and the built environment.

Coffee and tea included in ticket price. Venue/date may change; however, all attendees will be notified in advance.

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