Social media has many benefits for anyone working in the creative sector, including:

An invaluable platform to showcase and celebrate creative work.

An indispensable way to engage with existing and potential clients and stakeholders in a positive and interactive way.

An excellent avenue for communication of design and project information.

Social media has become an integral part of business in the 21st century. There are now more than 3 billion people around the world using different social networks. However, social media has moved beyond ‘social’ and become important platforms for communication and branding. Recent research indicates that more people are following businesses and brands on social media than celebrities.

In this workshop, practical exercises are blended with information that is relevant and reliable in an interactive context. A comprehensive and detailed Workbook is included in this workshop.

3 CPD points for architects and designers.

Learning Outcomes:

1) Identify and understand the benefits of social media in respect to client/stakeholder communication, project information dissemination and image archiving, and brand building;

2) Identify and understand the relative communication strengths and benefits of Instagram, Facebook, Twitter, Pinterest, LinkedIn and YouTube;

3) Build a resource that collates and illustrates the ways in which social media can add value to you and your business.