In a highly competitive property, construction and building environment - today more than ever, architects, designers and building professionals need to create and implement a structured and consistent way to communicate the value they bring as professionals. That means they need to promote and market themselves in a clear and compelling manner to prospective clients and other industry professionals.
COVID safe environment - face-to face with a limit of 4 participants.
Presented by Jonathan Watcham, this 3-hour workshop introduces small to mid-size practices to the benefits of having a clear (written) marketing strategy and plan, and why actively marketing a practice is good for business. The workshop will focus on the key elements and processes involved in setting up a sound, practical and ethical marketing strategy and action plan. There are 3 CPD points available and certificates will be issued.
For more information, call Jonathan on 0416 225 279
Learning outcomes:
Identifying & understanding the benefits of a structured marketing strategy and plan for small to mid-size practices Why it's better to be more strategic and less opportunistic in the way we find new projects - and how to do that Understanding the key elements of a good marketing strategy and business development plan - including social media Learning about a 4-stage framework you can use to create your own marketing and communications plan. A workbook is included with workshop notes, group tasks, questionnaires and guidelines for setting up a practical marketing plan and way to promote a small to mid-size practice.
Perfect for architects, interior designers, professionals and creative people working in the built environment.
Group Tasks:
Participants will work through at least 3 group tasks and leave with a clear practical framework with guidelines for a workable marketing plan for their practices. There will be 3 Formal CPD Points available for architects, with certificates sent to attendees. This workshop also complies with other professional CPD requirements like AIQS and Fair Trading NSW.
The content of this workshop is specifically linked to the Architect's Accreditation Council of Australia (AACA) National Standards of Competency for Architects, and addresses the Unit of Competency of 'Practice Management' and the Knowledge Domain of 'Communications' - Performance Criteria 9.8.
Come along and enjoy a lively 3 hour workshop. Learn that it is possible to attract the right kinds of projects and opportunities in a small business or practice. Places are limited to 10-12 people per workshop for best results and good group dynamics - Book now.
Testimonials:
'Good size group and good content provided. The takeaway notes are going to be very helpful to take action'. Robert – Architect, Leichardt NSW
'Friendly, relaxed, but professional and very informative'. Lara – Architect, Chippendale NSW
'Jonathan is passionate about his topic and it's infectious and inspirational'. Max - Architect, Crows Nest NSW
'Jonathan has a very logical approach to a complex process'. Peter - Architect, Sydney NSW